Procter and Gamble’s Always Kenya brand has launched a new sanitary towel, Always Feather Soft.
Always Feather Soft contains a new improved top sheet that provides feather softness.
The new ventilation system allows breathability and advanced channels that keep the pad in place and prevents bunching.
The product is available in all leading supermarkets for every Kenyan woman to purchase and experience.
The brand is also taking feedback and consumers can register their thoughts by reaching out via official social media pages.
#GenerationOfChange is the new campaign for the product.
As part of the new campaign, Always Kenya also released a video to acknowledge the role Kenyan women played in inspiring Always to raise the bar and introduce the new product to complement their existing portfolio.
— Always Kenya (@Always_Kenya) January 21, 2020
Always Kenya launches new sanitary towel
They also announced the addition of the Always Pure range, which will launch in the country in the coming months.
The brand’s custodians announced the portfolio in the Kenyan market.
“We want to assure our consumers that we have spent the last few months listening to their concerns, demands, and opinions about what they want in a pad and we have brought a new product that we hope will meet their needs. We know that different women have different experiences with every pad so we are committed to keep raising the bar on how we engage our consumers going forward and we promise to continue innovating to meet their different needs,” said Ivy Kimani, Always Brand Manager, Procter and Gamble Kenya.
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