Want to know how to use Facebook Ads to sell your goods online? Here’s what you need to know.
I often have people asking me like I’m trying to use Facebook ads and they’re not working, nobody is buying my stuff. I don’t understand what’s going on?
And then I asked them, okay, so what are you sending them to you? What is your call-to-action?
A lot of times these people say that they’re trying to send them to a sales page or they’re trying to send them to a product page. And they’re expecting people to buy their stuff right away.
Well, here’s the reality, people especially cold traffic are not going to buy from you right away. Especially when they’ve just encountered you for the first time.
That’s not going to happen, they don’t know who you are, they don’t trust you, they don’t know your products.
It just very very rarely ever happens that somebody’s gonna buy a product right from the start if they’ve never heard of it before especially online.
Have you ever done that? I highly doubt it. If you have, it was probably a pretty low-cost offer or was something that was referred to you by somebody that you trusted.
Or you know it was just something that was going away or whatever, I’m not gonna get into all of that.
How to Use Facebook Ads to Sell your Goods Online
I have bought stuff from Facebook Ads before when I’ve never heard of the person before. There’s a lot of social proof and all these different aspects are in play to help me with that.
Most of the time the people that are asking me these things don’t have these things in the first place.
But, you can totally sell awesome stuff with Facebook Ads. However, there’s a right way and the wrong way to do this.
First of all, do not sell cold traffic, that means, people have no idea who you are and have not liked your page.
Or people that have never been on your site, people that are just targeted by their interests typically or location, and that’s it.
They don’t know who you are so, don’t target them for your sales based on Facebook ads.
Target Hot Leads
What you want to do instead, is you want to target warm or hot leads. So, what you have to do is, you have to do re-marketing.
This means that you can run your Facebook Ads to people that have either visited your site before.
Therefore, they know who you are or they are currently on your email list and therefore obviously they know who you are and they like you.
You can also target people who have unsubscribed from your list which means. They already knew who you are and maybe they just weren’t ready to buy and they had too many emails going on.
That could also be a pretty cheap lead that could potentially become a sale if it’s a pretty low-cost offer.
Offer Low-Cost Products
The lower the cost of the product, the easier it is to get a sale on Facebook ads and from Facebook right away.
This means that the person that you’re actually putting this message out in front of, that person doesn’t have to be super supper like in love with you if it’s a low-cost product because it’s a lower barrier to entry.
Now, if it’s something that’s really expensive, something like coaching or something like one-on-one consulting or even group program.
You can definitely have re-targeting and I absolutely recommend that you use re-marketing and re-targeting by basically following people around the internet aka Facebook.
Related: How to Create an E-book and Start Selling Online in Kenya
If they have visited a specific page on your site like a sales page then, you’re just putting these ads in front of them again.
That way sometimes, the people think that it’s a sign that they’ve been seeing this page like ah baby, I am supposed to enroll in this thing and then they do.
Another thing about sales too, is that typically it takes about seven touchpoints for a person to actually feel comfortable enough to make the purchase.
So, when you’re following somebody around the internet or Facebook, to make it easier they’re gonna consistently get exposed to you.
And therefore their trust towards you is typically going to increase as long as you’re not doing anything weird or scamming or anything like that.
Do Cold Facebook Traffic for Low-Cost Products
The other thing, you can try doing cold traffic Facebook ads if it’s a very very low-cost product.
Something that’s like below Ksh 2500 that could potentially work because again it’s a lower barrier to entry.
But honestly, if you can help it, if you have an audience already, I highly recommend that you drive those Facebook ads to the people that already know you and like you.
If you don’t have any people like that, create some free offers and create a sales channel so that people first just get onto your email list, get to know you a little bit, and then you can sell to them.
It’s honestly the best way for you to sell to anybody because they’re gonna feel better about the purchase, you’re gonna feel not sleazy about selling and everyone’s gonna be happier all around.
You can read the Facebook advertising policy by clicking on this link to learn more about Facebook ads.
