Building an E-commerce Business in Kenya made more accessible

Have you considered starting an e-commerce business in Kenya? If you are anything like a lot of people, you have a lot of big ideas that rarely come to fruition. Maybe you’ve dreamed of becoming a famous novelist, only to drop the project when writer’s block set in. Maybe you wanted to start a business, only to give up when the costs got too high.

But there’s one idea many have successfully transformed from a dream into reality – building an e-commerce store. If you are a big dreamer who wants to break into e-commerce, know that has made this pipedream more accessible than you might think.

Here are some of the motivations for becoming an e-commerce entrepreneur and why it’s easier to create a brand today than ever before.

Be Your Boss

One of the greatest benefits of running your e-commerce site is you are your boss. You can set your hours, choose your products, and establish any brand image you want.

This brings me to my next point; Since you are your boss, the success or failure of your store falls squarely upon you. While some folks might be frightened by this concept, many have learned to flourish in this environment.

Low Barriers to Entry

Another plus? There is a very low barrier to entry. Thanks to e-commerce website builders like, and thanks to the websites that have reviewed and rated e-commerce platforms, you can now build an online store with little to no expertise in coding. Nabaleka itself provides design, formatting, payment processing, security features, and everything else you’ll need to get started.

But that’s not all. You can even tap into drop shipping, in which products are manufactured and shipped once a customer has completed their order. This takes the onus of storage, shipping, and product management off of your hands, thus making the whole process even easier—and less costly.

Plenty of Online Resource

Thanks to the wealth of online resources, you don’t need to be an expert to become a successful eCommerce vendor. Instead, you just need a dash of diligence and the ability to learn things quickly. If you run into a problem (such as difficult customer interactions or a high rate of returns), all you need to do is search Google for examples of possible solutions.

Of course, the experience is the best teacher. Over time, you will likely pick up tips and tricks to overcome just about any problem. Until then, you can easily lean on the advice of others.

Learn a Wide Range of Skill

Many people are frightened by the idea of becoming their bosses. They believe breaking away from their current career paths to start e-commerce stores is risky. And, while it would be dishonest to stay starting a business is risk-free, being your boss has a great deal of allure.

E-commerce is a strange animal. It’s a fantasy. It’s a part of web design, part marketing, part customer service, part retail, part sales, and part management. Every day is a little different.

e-commerce business in Kenya

You never know what challenge you’ll have to deal with today or tomorrow. This allows you to learn a wide range of skills that can be applied to almost any career. In other words, you will gain more from the experience than you could ever possibly expect.

Take a Chance

So now that we have reached the end of this article, are you daring to go? Are you psyched to start your own online retail business? Fantastic! But don’t rush in blindly. Take a moment to research your chosen market, your target audience, your products, and ones you are done, be sure to contact as your website builders to find what works best for you.

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Brian is a founding writer at Urban Kenyans. His work is focused on how to improve the digital literacy of Kenyans online. He has been able to do so with his mastery of Kenya and the English Language.

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