Which are the best investment opportunities in Kenya? I have been comparing Kenya to the west for some time now, and it is clear that we have a long way to go as a country.
The youths in the West and Europe are far much privileged than those in our country because they have access to resources in a way that we don’t.
This is why their economies have been built on knowledge while in Kenya; people are still selling land and livestock as prime ventures.
Top 5 investment opportunities in Kenya
- PR and Branding
- Logistics and Transport
- Nairobi Securities Exchange
Let’s get into the details
1. Invest in Agribusiness
According to the Kenya Investment Authority report, 70% of the country’s exports have an agricultural focus and the sector employs 85% of the rural workforce.
One thing remains a fact in times of sufficiency or scarcity, joy or sorrow, people will always eat. Food is a basic need a living being cannot do without. As such, the agribusiness sector when mastered rightfully has a lot of potential for willing investors.
When draught ravages our country almost yearly combined with political aspects, food becomes pricy, and those that benefit are those in the agribusiness sector.
If you are looking for excellent investment opportunities in Kenya, you could start a maize milling plant and sell maize flour in the East African region where Ugali is the staple food. Still rejected cash crops like Coffee have regained their value after new policies on coffee management were drafted.
Coffee is the world’s second most traded commodity, and if you get your farming right, the returns are impressive.
Read Also: Business Opportunities for Youth
2. Investing in the PR and Branding sector
Elections happen every five years, a wedding happens every weekend, and several other events are arranged daily. This makes branding a big opportunity for many especially the youth who can take advantage of it.
This particular sector will control most cash flow in political games and rallies. PR comes through the issue of content Development, social media engagement, and artwork.
This is the entire sector for the youth to invest in. If they joined hands, they would reap good returns in the industry which is not capital intensive, and risks are low.
3. The Logistics and Transport sector
Within the boundaries of this country and beyond, developments are taking place. Mobility is becoming an issue of urgency and now is the perfect time to have you hired out. Why? Every person is looking for cars.
Or better still, the likes of uber, Little Cab and et al. are looking for cars to handle the ever-increasing motor transport demand. With an increasing population, Kenyans need more cars to manage their travel plans. The hailing apps have shown hunger here.
It is capital intensive, but since it’s asset-based, individual banks are financing this such as Coop, NIC, and Sidian. Still, companies are looking for truck owners to transport their cargo to different places in the country and beyond hence making this a viable sector to invest in.
4. Investing in the Retail industry
This is one sector that needs severe and proper disruptor. It’s been in the hands of few, and as the population explosion is happening, with customers having more diverse options, the sector needs to adapt too.
Online investments in Kenya and Investments in online shopping platforms, online delivery platforms, price comparison platforms, credit availing platforms, commodity holding apps which link the market and the retailer or the customer are some of the few areas one can invest in.
Supply chain management is still a big issue as far as retail is concerned, and in Kenya, cartels control this aspect. It’s high time this was disrupted.
Must Read: Starting Online Business
5. Nairobi Securities Exchange
For me, this is the best way one can make money right now. The NSE has been performing dismally for the last couple of quarters due to a myriad of reasons, some being a poorly performing economy, lack of investor confidence, lack of investor awareness for the local investor and too many profit warnings from the listed firms.
To many, this presents a bad omen, to me, this is the perfect time to enter the market when the bear is ruling, and the bull is bleeding.
Yes, it will take time for the bull to heal and for the bear to be shown the down, which means, in between, is the perfect time to get in, get your front seat and wait for the wind to hit the sail and the NSE will soar.
It’s not capital intensive, and though the risks are high, right now in Kenya it’s the best way to #TumiaPesaIkuzoee
Tips for investing in Kenya
Well, they said that if you go to Rome, you should act like the Romans and for that reasons, I am going to give you some million dollar ideas which will help in your quest for investing in Kenya.
Kenyan Youths are hardworking and careless at equal measure. Yes, that is right; they work very hard in this tough economy but fail to plan for what they have worked for. We have seen hashtags like #TumiaPesaIkuzoee which are pioneered by our youths.
It makes no sense if you struggle to make the little fortune only to blow it away in one weekend after a month of hard work. So my advice to the Kenyan youth is to have fun but be rational about it.
The best way to use the money until it gets used to you is to spend it on something that will earn you more money so you will have multiple income streams that will enable you to have more fun.
So, which is the best investment opportunities in Kenya? Am thinking despite the challenges we face as a country, there are hidden opportunities where if one understood:
- Their risk tolerance
- The market needs, i.e. supply and demand
- The regulatory ecosystem
- Customer needs
- The competition
- The issue of inflation as it affects the aspect of savings