Renault Kenya, an innovator since 1898, has constantly sought to pioneer new ideas, question conventional thinking and reinvent the way we use cars. Europe’s number one Light Commercial Vehicle (LCV) manufacturer has unveiled the Renault KWID, a highly competitive small car that comes at an affordable price.
The KWID is the French vehicle manufacturer’s strategy of accessible mobility for all, this model seeks to take on the local motor vehicle market that has been dominated by the second-hand segment. According to Renault, the KWID is a brand new passenger vehicle that comes at an affordable price and that will ultimately excite the market.
Renault Kenya: Renault KWID
In keeping with the international trends, Renault Kenya has unveiled the KWID model for business users and private motorists. The KWID is Renault’s most affordable offering globally and is a rival to many small car models.
The KWID boasts of several novel features including the SUV-inspired design language, touchscreen infotainment system, and digital instrument cluster. The spacious cabin and peppy 800cc three-cylinder petrol engine are also key features.
Speaking during the launch, Renault Kenya Brand Manager, Jonathan Dos Santos reiterated that the new model has unmatched features and price compared to similar models in the market. Among its unique offering is its fuel efficiency of up to 25.17 kilometers per liter and a three-year warranty, which is incomparable to any model in the market.
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“This is a perfect car that symbolizes dynamic performance, robust strength and a taste of adventure. Its SUV-inspired stance offers a high driving position and greater visibility. Whizzing around city traffic or zooming down the highway, Renault KWID is the ideal car for you”, said Dos Santos.
Renault KWID Entry into the Kenyan Market
Since its entry into Kenya, Renault has so far invested over 1.7 M USD in the motor business offering incomparable models at affordable prices in the market. Over 116 units have been sold since 2014. In addition, Renault Kenya has ensured that genuine parts are available at all times and at very competitive prices.
Simba Corporation Chief Commercial Officer Paul Chaggar said the new Renault KWID promises to transform the market as it combines good quality at an affordable price.
“The entry of the Renault KWID into the market is set to transform the segment and offer customers a brand new car with unprecedented features for its segment at an affordable price,” he said.
As part of its initiative to further stamp its footprint in the Kenyan market, Renault Kenya will continue unveiling more consumer-driven models that seek to meet the demands of the growing middle class.