Safaricom rolls out new “reverse call” feature

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Safaricom on Tuesday announced the availability of its “Reverse Call”.

This feature enables its more than 31 million customers to pay for calls for loved ones.

The service enables a caller to transfer the cost of a call to the receiver by adding ‘#’ before the number they are calling.

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For instance, to transfer the cost of the call to 0722000000, a customer will dial #0722000000.

“This innovation has been tailored to mirror the relationships between our customers with a goal of empowering them to always remain connected with their loved ones,” Sylvia Mulinge, Chief Customer Officer, Safaricom said.

A customer receiving a Safaricom reverse call request will see the caller’s details appear on the screen as normal.

Once they pick the call, they will receive a voice prompt asking them to key in “1” to accept the reverse call.

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The cost of the call will be equivalent to the receiver’s normal call cost.

The service is only available for on-net calls and will not be applicable for off-net, roaming and international calls.

The Safaricom reverse call feature complements its existing “Please Call Me” service.

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