It is a known fact that Google Adsense is the easiest way to make money online and maybe the first step for you to start a business online where you can work from home and earn a lot of money over the Internet.
Worldwide we have many digital entrepreneurs winning big with the AdSense which allows them to earn money with a website or blog by displaying ads contracted from its ad platform. I know the Kenyan blogosphere is growing and many will be out there exploring tips on how to monetize their blog.
To help you figure out how to make money with AdSense in Kenya, I prepared this simple post so that you know more about this online business option and know exactly the challenges and how to overcome them and ways forward.
What is Google AdSense?
Adsense is one of Google’s program which allows you to earn money from the ads from advertisers that place them on Google Network. This article on Wikipedia describes AdSense as “a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.”
How Does Adsense Work?
This is how Adsense works; a company or a person that is interested in advertising on Google networks which includes, Google Search, Publishers websites and blogs (Your website/blog) and other Google Partner networks (Youtube, Blogger, Hubspot e.t.c). The advertiser pays a certain amount to Google for this ad to appear on the mentioned partners platforms when a particular keyword is typed or the page of a site is accessed.
How do you get Adsense?
To get Adsense and start displaying ads on your website /blog, you have to apply for AdSense by signing up using your Gmail account. Your website/blog must adhere to Adsense guidelines and policies before they approve it. If you are approved you will get your own dashboard where you will be managing the ad units and view your income reports.
By now you must be wondering how to make money with AdSense. Well, AdSense is a program for publishers, websites and blogs publishers who allow these ads to appear on certain areas of your site.
Displaying ads on your site or blog, every time the ad is clicked, the advertiser pays a certain amount to Google, which will transfer a percentage to the website owner.
How to Make Money On AdSense in Kenya
It is important for anyone working with websites or blogs to know about the different ways available to monetize their blogs. You have to explore the best possible way to utilize the advertising space on your blog since they are limited and, therefore, precious. But the big question is always how to make more money with Adsense? I will answer you in the post below.
Read More about Making money on YouTube.
Tips on how to make money with Adsense in Kenya
1. Put Your Audience First
The first tip to making money with AdSense in Kenya is always to keep in mind your site’s visitors. Don’t just blog for the money and forget about your readers experience on your blog.
Adsense works best if the user is comfortable enough on your blog and can navigate the blog in a perfect manner. A good browsing environment and content are the best gifts you can give both your users and your blog and it will not disappoint you. So, always keep your audience in front of the financial issue.
2. Plan your ads
One of the main tips to make money with AdSense in Kenya is to make an advance planning of your ads. Placing an ad on a blog is an art because it involves much more than layouts. It involves understanding the visitor dynamic that is on your website page.
The ads can not be seen in isolation from the content form. It should be part of it and work to complement the information. So, plan the various situations where they should be included, so you integrate the page context.
3. Keep testing with different formats
AdSense basically offers two types of ads, in-text format, and in picture format, included in this second group are rich media ads. Traditionally, ads in text format, are usually much more lucrative, but it is not always convenient to use them, generally depending on the page layout.
If you notice that at a certain location of the page, the text ads will clash, give preference to image ads. It is worthy of changing the layout of your blog to earn a little more in a few clicks.
5. Placement of AdSense ads
The placement of ads on pages that are displayed directly influences the number of clicks and consequently in your blog’s profitability. In the case of a system that is powered by a keyword auction system, AdSense tends to pay more for ads placed closer to the top, a prime area of any site.
One of the best tips to make money with AdSense is to create a layout, where ads are positioned in what we call the fold of the page, or the visible part of a page without the user having to scroll the page.
6. Do not stuff many Ads on a single page
Avoid the temptation of placing too many ads on your site. To make money with AdSense, you need to know the value of advertising space on your website. The auction system makes most valued areas attract higher values for the click.
Create real areas of excellence in your website or blog, as the top of the page top of the sidebar in blogs or shortly after the article. Such areas are often valued by advertisers and will surely get better-paying ads.
7. Integrated design for AdSense ads
The announcement, as stated earlier, needs to be part of your website, and in that sense, the design helps a lot. First, to create the ad, customize your graphics in your own AdSense interface, making them suited to your layout.
Another good step is this customization is to take the edges in order to make the most integrated advertising to the site, thus ensuring a smooth flow on-page reading. This way, you will be providing a better browsing experience to the user.
8. Focus on content for AdSense
This is a great tip for monetizing your blog, try to focus so Adsense can serve ads related to your Niche. This will require carrying out Keyword Research to get targeted keywords and increase the page relevancy. Thus, Google can place ads that make sense in relation to the subject of the page.
9. Maintain Professionalism
Our final tip about making money with AdSense is professionalization. Do an in-depth study of how Adsense operates, know your metrics and results. This is the only way to become an expert on the subject and this will lead to more money.
A good tip is to take a course about AdSense online, for example, to learn the professional techniques to get the most out of your ads.
10. Content is King!
I like this phrase “content is king”. To make money with Google AdSense, you need to develop high-quality content to attract visitors to your website and your newsletter subscriptions.
In addition to great content, you must also master SEO techniques, It is through SEO and Social Meda that you get to put your blog in prominent positions on the responses of pages of search engines and attract more visitors to your site. Create Good Content and you will reap with Adsense.
How Much Does Adsense Pay?
This is another very common question asked by those who are interested in making money with AdSense. There is no fixed amount of money for AdSense, as the value per click on the ads varies depending on what the advertiser is willing to pay.
Alex Chris explains more on How much you can earn from Adsense.
Making money with Adsense is easy, many bloggers will tell you that but as you have seen it requires creativity on your part to start earning serious money on blogger. Unless you have the traffic you will not generate good income. Make sure you read more articles on this blog for strategies on how to optimize your blog and earn from it.